🥖 tour à tour — An Exotic Southern French Bakery Hidden in the Alleys of Apgujeong

In Sinsa-dong, Gangnam-gu, near Apgujeong Rodeo, there is a special space that goes beyond an ordinary cafe, making you feel as if you've traveled to a small rustic village in Southern France. This is the premium natural sourdough bakery cafe, tour à tour.

Meaning "in turn" or "alternately" in French, this space aims to present a continuous array of carefully baked, diverse breads. Famous as a holy grail for bread lovers, it features a vintage and rustic European aesthetic. It gently guides everyone to easily and colorfully experience the true charm of crusty, hard-style breads, which can sometimes feel intimidating to approach.

📍 Location & How to Get There

• Located on the 1st floor at 34 Apgujeong-ro 48-gil, Gangnam-gu, Seoul. It offers great accessibility, being about a 10-minute walk from Apgujeong Rodeo Station Exit 5 (Suin-Bundang Line). As you step into the Apgujeong alleys, the warm wood-toned, chic exterior and the inviting outdoor terrace will immediately catch your eye.

🕒 Opening Hours

• Daily: 9:00 AM – 8:00 PM

• Its generous operating hours are a big plus, allowing you to enjoy everything from morning coffee with freshly baked bread to a relaxing afternoon brunch.

☕ Ambience & Menu Highlights

With its unique vintage and sensory spatial design, tour à tour creates the perfect European country house mood no matter where you take a photo.

• Natural Sourdough Breads & Brunch: The absolute highlight here is the experience of enjoying various sourdough breads alongside warm soups and sandwiches. The combination of pairing crispy-yet-soft baguettes or pain de campagne with rich, velvety 'Onion Soup' or 'Sweet Pumpkin Chestnut Soup' satisfies both great value and a special gourmet experience.

Signature Menus: The 'Three-Color Bean Ciabatta', generously filled with peas, chestnuts, and sweet potatoes for a subtle natural sweetness, and their house-made 'Compound Butters' featuring diverse flavors, boast a taste charming enough to make even beginners of hard-crust breads fall completely in love.

🌿 Why Visit

• The Brunch Experience: A unique 'bakery brunch' experience where you discover your own tastes while enjoying delicious meal breads and soups.

• Aesthetic Vibe: A hip space blending an old European oven with vintage props, making it the perfect place to snap exotic, Instagram-worthy photos.

• Family & Pet-Friendly Leisure: In addition to various indoor seating options, you can enjoy a calm atmosphere on the outdoor terrace with your furry friends on nice days.

• Tip: It is an absolute must-do course here to pick a plain baguette or seigle (rye bread) and spread on the various types of house-made compound butters displayed in the showcase!

  
  

🚗 Travel Tips

• About a 10-minute walk from Apgujeong Rodeo Station Exit 5.

• If you are driving, valet parking is available right in front of the store, making it incredibly convenient to visit even in the Apgujeong/Dosan Park area, where parking is notoriously difficult.

tour à tour breaks the prejudice that hard-style breads are tough and dry, elevating them into the art of a healthy, hearty meal. Taste a fragrant bakery brunch in a sophisticated space that feels like a Southern French country house, and create unforgettable, relaxing moments with your loved ones.