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BETON Seongsu — Seongsu's Flagship Cafe for Signature Salt Bread and Stylish Space

Located in a bustling, trendy alley in Seongsu-dong, Seoul, BETON is a large-scale bakery cafe that occupies an entire building. It is famous for its signature menu item, 'Salt Bread' (Sogeum-ppang). The name 'BETON,' meaning 'concrete' in French, reflects the area's industrial vibe, featuring a modern and sophisticated interior that harmonizes perfectly with the neighborhood's character.



This space is more than just a place to grab coffee; it's a culinary destination that showcases its baking process through transparent kitchens and offers a unique Salt Bread known for its "different textures across parts." Spread across three floors and including an intimate, atmospheric terrace, BETON is highly regarded in Seongsu-dong for its large scale and stylish ambiance.




📍 Location & How to Get There

  • Address: 8 Yeonmujang 7ga-gil, Seongdong-gu, Seoul.


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🕒 Opening Hours

  • Daily: 10:00 AM – 10:00 PM (Last order may vary)



☕ The Charm of Coffee with a Palace View

BETON's space blends concrete, stylish furniture, and warm lighting, creating a European aesthetic. The small terrace on the third floor is particularly popular when the weather is pleasant.

  • Signature Menu - Salt Bread (Sogeum-ppang): BETON's salt bread is a special creation resulting from numerous tests.

    • Features: The top is soft and chewy, while the bottom is butter-soaked and baked until crispy, allowing you to enjoy two distinct textures in one bite. It is not overly salty, possessing a light and savory flavor with a subtle buttery aroma, making it highly popular.

    • Variations: In addition to the classic salt bread, various options like Ham-Butter Salt Bread are available.

  • Featured Drinks & Other Menus (Referring to the Menu):

    • Coffee: Alongside Americano, the menu includes various lattes such as the Cane Sugar Latte and Vanilla Bean Latte. Decaf options are available.

    • Meals/Soup: Warm soup options like Tomato Soup all' Arrabiata and Potato Soup with Caramelized Onion are popular as light meal replacements.

    • Beverages: The menu also offers Grapefruit Bracer, ELG Sparkling, various smoothies, and teas (Earl Grey, Chamomile, etc.).



🌿 Why Visit

  • Architectural Significance: Located in a beautiful building designed by modern Korean architectural master, Kim Joong-up.

  • Unique Salt Bread Experience: Savor BETON's signature salt bread, known for its mix of chewy and crispy textures.

  • European Aesthetic: A spacious, comfortable environment blending Seongsu's concrete style with European sophistication.

  • Brunch Options: Diverse menu, including delicious salt bread and soups, suitable for a light meal or brunch.


Travel Tip: There may be separate lines for selecting bread and ordering drinks. The salt bread is incredibly popular and comes out at specific times, so it's best to visit early to enjoy it fresh.



🚗 Travel Tips

  • Subway & Walk: Take Subway Line 2 to Seongsu Station, Exit 3. It is approximately an 8–10 minute walk from the exit, located in the heart of the Seongsu-dong Cafe Street.

  • Parking: Due to limited or no dedicated parking, using nearby public parking lots or public transportation is highly recommended.


👉 BETON Seongsu is more than just a bakery cafe; it is a landmark that offers exceptional flavor and a trendy space reflecting the dynamic energy of Seongsu-dong. Experience the vibrant atmosphere of Seongsu with a unique piece of salt bread.



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