🥐 Aubeur Bakery — A Gallery-Like Dessert Haven Hidden in the Printing Alleys

Apr 7
2 min read

In the heart of the busy printing alleys between Chungmuro and Euljiro, you'll find a large bakery cafe that offers a much-needed pause in your daily life: Aubeur Bakery. Spanning two floors, this space features a modern, minimalist interior that feels like stepping into a contemporary art gallery or museum. It is highly loved by those looking for a relaxing retreat filled with the delicious aroma of fresh bread in the middle of the bustling city.

📍 Location & How to Get There

Located on the 1st and 2nd floors at 17 Mareunnae-ro 2-gil, Jung-gu, Seoul. It is highly accessible, just a 3-minute walk from Euljiro 3-ga Station Exit 9 (Lines 2 & 3) or a 4-minute walk from Chungmuro Station Exit 6 (Lines 3 & 4). As you walk through the narrow streets filled with old printing shops, the sleek and modern exterior of the cafe will naturally catch your eye.

🕒 Opening Hours

Mon–Fri: 8:00 AM – 10:00 PM
Sat–Sun & Holidays: 8:30 AM – 10:00 PM (Note: There may be a 2-hour seating limit on weekends and public holidays when it's crowded.)

☕ Ambience & Menu Highlights

At Aubeur Bakery, the pastries are displayed like art pieces. You order by writing down the number of the pastry you want on a piece of paper, adding a fun, gallery-like curation experience. The 1st floor is dedicated to selecting these beautiful baked goods, while the 2nd floor offers a spacious and comfortable seating area—perfect for solo visits or group gatherings.

Signature Desserts: The visually stunning 'Raspberry Mascarpone Ribbon Croissant' and the 'Crème Brûlée au Pastry' (boasting a crispy caramelized exterior and a moist center) are absolute must-tries.
Recommended Drinks: Their rich, nutty Flat White and fragrant Milk Tea pair wonderfully with the baked goods. The signature Aubeur Latte—an espresso-based drink topped with sweet caramel cream—is also highly recommended. (Decaf options and bean selections are available!)

🌿 Why Visit

Gallery Vibes: A unique, museum-like experience where you enjoy the baked goods with your eyes first and order by number.
Spacious Interior: A remarkably large and comfortable space for the Euljiro/Chungmuro area, making it ideal for groups.
Early Morning Start: Since it opens early at 8:00 AM on weekdays, it's a fantastic spot to grab fresh coffee and newly baked bread before work.
Tip: They offer a wide variety of choices, including seasonal fruit cakes and gluten-free desserts, making it an absolute paradise for sweet-tooths.

🚗 Travel Tips

Easily accessible on foot from Ttukseom Station or Seongsu Station (Line 2).
Due to the nature of residential alleys, there is no dedicated parking. Taking public transportation or using a nearby public parking lot in Seongsu-dong is highly recommended.

villa.1990 is a rare space in the loud and flashy Seongsu-dong area that retains a quiet and romantic atmosphere. Enjoy a warm, cozy afternoon with a pretty glass of Rose Ade, feeling as if you've been invited into a beautiful European home.